As Joint CEO with Matt Holben, Alex’s focus is the strategic planning of beloFX. Working to ensure the company seizes the rapidly evolving opportunities for artistry and technology in the Screen Industries which will change the way we create and how we organise a creative studio with a global footprint. Alex’s career began at MPC in the ’90’s before helping found Dneg in 1998. Alongside building successful VFX companies, throughout his career Alex has also been involved in advocacy for the vfx and screen industries, with a particular focus on skills and training.